Tag Archives: branding

Refresh and Rebrand: An Adaptive Reuse Story

When most people think about rebranding, they think about product marketing. They certainly do not think about architecture. But why not? Rebranding is more than just corporate colors. It is: The perception of the firm or company; aka its personality. What experience do you want your customers to have when they walk in? How do…

Increasing Property Potential: Branding

Owning an older property has merit in low expenses, but likely has increased maintenance costs and marketing expenses. This is where Jones Pierce can assist the owner using our creative talent to enhance their investment. Creative thinking is what we bring to the table when tackling clever solutions for dull or aged properties. Marketability: Branding…