Design Consciousness (#3 of 10 Principles)

What is wrong with this picture?

Why do certain building, streets and places feel right and some feel terribly wrong?  Should individual buildings contribute to a place’s safety, walkability, and good urban design?  We believe a good architecture achieves a state of design consciousness. Imagine a world where infill homes were not  piles dropped from space without regard to its scale compared to the adjacent homes around it.  Imagine commercial projects that consider life on the street, and how the project will contribute to the betterment of the community, after they are finished and not just the unit count.

The question is, can the design of a single property improve the spaces around it?

Making it good is a win, win, win. 

We contend that a similar amount of energy and money will be spent on a good or bad project.  If the money will be spent anyway; does it really take that much more time and and budget to consider how the new building could fit into or improve community? We think that projects that achieve design consciousness are more successful for our clients by renting for higher rates with less turn over and sell for a better return. Achieving design consciousness helps the community by positively influencing future projects around them and creating more interesting urban space. We believe that achieving design consciousness with our buildings is engrained in who we are.

Considerations to achieve design consciousness.

  • What is the context of the scale of buildings around the project?
  • Can the building benefit from the “visual rights” around the project?
  • Where is the sun, views, wind?
  • Does every square foot of space on the property have a use or multiple uses?
  • Is the  property a focal point from an approaching street or on a corner?
  • How can we improve safety by putting more eyes on the street or protecting pedestrians from adjacent cars.

We chose to improve the value of the projects by looking for opportunities to improve the perception of the space around it.



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